The brand says that every piece was created with the intent to be more relatable and inviting, and to spark a conversation while adding levity to waxing. Waxing the City worked with Minneapolis-based advertising agency Friends and Neighbors toĭevelop a Cerologist Oath, quirky and informative “Wax Honestisms,” humorous holiday advertisements, and other amusing marketing pieces. That’s what ‘Waxing Honest’ is all about.”Ħ. But when you want someone to trust you, you don’t simply say, ‘trust me.’ You need to earn their trust by being open and honest. Sincerity – and humor – put people at ease. Jurek added, “We understand that waxing can be an anxious and sometimes awkward experience for many people, especially first-time clients. In addition to the brand’s new focus on the truth about waxing, Waxing the City said that it will also use real and relatable bodies in all of its future marketing and advertising materials. The company’s rebranding efforts came about under the direction of Chief Marketing Officer Meredith Jurek, who joined Waxing the City in November 2016.ĥ. In early October, Waxing the City announced that it was launching a new ad campaign called “Wax Honest” that focuses on honesty, approachable expertise, and body positivity. The updated training ensures each Cerologist expands their brow artistry with courses developed to perfect their technique, after-wax care, and product knowledge.Ĥ. In addition to the new products, the brand also improved its brow service training for its “Cerologists,” Waxing the City’s licensed aestheticians that specialize in waxing services. Our Cerologists™ are experts in brow shaping, and when you marry their techniques with the meticulously-crafted pieces in the makeup line, every Waxing the City client is sure to have ‘Brows that Wow.’”ģ. Angela Jaskolski, brand president of Waxing the City, said, “The product line is small, but very versatile and it will allow every user to create multiple looks.
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Watch Our Webinar Live or the Recording Later (Register Now – It's Free) 🚀How to Find, Vet & FUND a Good Franchise. 🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool) The makeup line, which was launched on June 1, is available exclusively at all Waxing the City studios. Additionally, Waxing the City said that the line of products is clinically-tested, dermatologist-approved, paraben-free, and hypoallergenic. The products come in multiple color palettes so customers can custom blend the perfect color for their desired brow look.
In May, Waxing the City announced that it would be launching a complete line of eyebrow products, called “Brows that Wow,” which includes pencils, powder, highlighter pencil, gel, brush, and sharpener. Section I – Background Information 12 Things You Need to Know About the Waxing the City Franchiseġ.
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